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        Pleasure will be the long-term vision,integrity responsible for the conduct of joint concept development to develop the company ‘s business;

       With vision,honesty,responsibility,and the idea of common growth,Pleasure will focus on self- development.It will achieve harmonious growth with all its stakeholders and pursue respect from its users,staff,shareholders,partners and the communities;

       Combinations of history and future,technology and culture, industry and capital;

       Upholding the idea of creating values for the clients and company’s related parties.By creating user value and social value,improve the corporate value,ande promote the social prosperity and the progress of businress civilization;

       Keeping in mind the interests of the staff and motivating their potential. Realizing their maximum interests on the premise that the corporate value is maximized;

       Rewarding the shareholders most by realizing healthy and sustained profit in crease via mature and effective marketing&management mechanisms;

       Growing together with all partners and share the value of growh with them;

       Returning part of the profits to the communities to promote healthy growth of home furnishings industry;

       Forging Pleasure International into an enterprise with regulated corporate governance,the spirit and philosophy of inno and sustainable development,affection and social responsibility.